I'm an internationally recognised electronic music DJ, producer and songwriter with over 40 million record sales. With Martin being a serial entrepreneur in so many industries, his unique insights empowered me to view my music through a business lens. Now I've found the best model for growth, how to develop my existing brand and public perception to create dense brand loyalty and how to hire the right talent to help me on my journey. So many lessons! Now I'm the best business person in tandem. So despite never writing a song in his life, learning from Martin has been nothing short of game changing.